When it comes to marketing tactics and ways to grab the world’s attention, you gotta hand it to Netflix for always knowing how to make a headline. To promote their upcoming film Bright, Will Smith and the streaming giant are requesting all people named “Will Smith” to reach out to them so that they can do some media interviews on behalf of the actor.
It’s a goofy gimmick, but one I’m eager to see play out! If someone named Will Smith actually lands a big interview on a late night talk show in place of the actual actor I’ll be so pleased with how this stunt played out. Anyone know a Will Smith? Make sure they see this!